Improve Your SaaS Marketing With the Latest Email Marketing Tools

Email marketing is one of the most effective ways for SaaS companies like yours to nurture leads and convert them into paying users. The problem is that technology services like SaaS have a lower average email open rate (23.27%) than the average for all industries (33.41%), meaning it can be an uphill struggle to get people to read your marketing messages. The reasons for this phenomenon are unclear, but stiff competition in the SaaS sector might make it harder to connect with prospects via email. 

Thankfully, an incredible range of email marketing automation tools can help you optimize and track your email campaigns. You can use these platforms to engage prospective customers, advertise your SaaS products, and move targets through your sales and marketing funnels.

Learn the answer to the question “how to improve my email marketing” with the latest email marketing tools below.

1. Segment Email Lists

Segmentation is the process of categorizing prospective customers into different groups based on shared personality characteristics, purchasing habits, demographic information, and other factors. For example, you can segment prospects interested in your SaaS product by age or location. 

After segmenting customers, it suddenly becomes easier to market to them. You will learn that different segment groups have unique pain points and objectives, resulting in more effective targeting. 

Mailchimp is one of the most popular email marketing tools for customer segmentation. The platform offers various segmenting options, allowing you to create highly-targeted email campaigns. Here are some ways to segment customers with Mailchimp:

• Group prospects on your email lists who live in a specific location.
• Group subscribers on your lists who didn’t open any of the emails in your previous email campaign.
• Segment existing customers who have already purchased a SaaS product from your business.

2. Optimize Emails for Mobile

The majority of Americans — 85% — now own a smartphone, according to the Pew Research Center. Many prospective customers check emails on their mobile devices while on the go, creating SaaS companies like yours with lucrative marketing opportunities. 

Optimizing emails to display correctly on smartphones could result in more click-throughs and conversions. Emails that don’t display correctly on smartphones could result in prospects clicking the “back” button on their mobile browsers, limiting potential sales for your company. 

Here are some ways to optimize your SaaS emails:

• Use a single-column email template so readers don’t have to zoom into messages to see the content. 
• Use a single call-to-action in your message instead of multiple CTAs throughout the content. Mobile users tend to skim through emails, and more than one CTA can make messages difficult to read. 
• Choose the correct typeface. Small fonts can make text hard to read in your messages and cause prospects to skip to their next email.

Email sales marketing tools like Constant Contact automatically make your emails mobile-responsive by default. That means you don’t need to waste time using single-column templates or choosing a mobile-friendly font. The platform helps you create amazing-looking emails on multiple devices, increasing the chance of click-throughs to your online store — or whatever page you want to direct readers to. Other Constant Contact features for email marketing for SaaS include an easy-to-use email editor and the ability to upload contacts from Salesforce, Excel, Outlook, and other products. 

3. Use Killer Subject Lines

Email subject lines are important because they help you create a fantastic first impression. Grabbing your audience’s attention in subject lines can help your emails stand out from all the rest in their inbox and improve open rates. 

Here are some ways to improve subject lines:

• Make email headers short and simple. Think about what you want to say, and say it in the fewest words possible.
• Use action words like “join,” “save,” “discount,” and “last chance” to demand attention from prospects. 
• Include a deadline in your headline — “This incredible offer ends in 3 days,” for example — to create a sense of urgency.

ConvertKit is one of the best email marketing tools to see which subject lines resonate the most with audiences. Its A/B test feature lets you discover top-performing subject lines and automatically send the most effective one to contacts in your email list. Just enter two options for an email’s headline and hit “send” — ConvertKit will do the rest. 

4. Personalize Emails

Almost three-quarters of marketers say targeted personalization boosts customer engagement, according to the email marketing tool Campaign Monitor. Moreover, marketers see an average sales increase of 20% from personalized customer experiences. 

Personalizing emails can help you move prospects through your pipelines and develop long-lasting relationships. That’s because customers want highly-targeted and relevant material in their inboxes. 

Get Response is one of the most effective email marketing tools for personalizing messages. You can include the first names of customers on your contact lists in subject lines and email bodies in a few simple steps and transform your email marketing. 

Final Word

Email marketing increases awareness about SaaS products and can convert prospects into bonafide customers. Follow the tips above to transform your marketing strategy, and consider the recommended email marketing tools for future campaigns!

Learn more about the email marketing tools featured in this list! Discover how Mailchimp, Constant Contact, ConvertKit, Campaign Monitor, and Get Response can help you achieve your SaaS marketing goals.