How to Improve Your Brand Marketing in SaaS

Software as a service (SaaS) tools have become increasingly popular as more individuals and companies adopt cloud technology. The following brand marketing tools use SaaS apps to help your business stand out from competitors. Which ones are right for you?

Website Builder Tools for Brand Marketing

You don’t need experience writing code to build a successful website. Great website builders should offer drag-and-drop tools that let you create beautiful pages with a coherent aesthetic. You might have the option to inject code, but it isn’t necessary. Instead, you can rely on the website builder tool to create a unique experience representing your brand identity.

Try the following website builder tools to decide which matches your needs best.

Elementor makes it easier than ever for businesses to create interactive WordPress sites. Access to a growing library of widgets and full website templates lets you focus on details instead of worrying about your site’s assets.

Choose a template you like, and add text, images, and CTAs that represent your business’s brand. The drag-and-drop live editor lets you see how your site evolves with each step.

Elementor Pro plugin plans start at $59 per year.

Weebly

Weebly is a popular website builder that comes with some brand marketing tools. Many people start with Weebly because it offers a free plan for websites and ecommerce stores. However, most businesses will want to choose Professional or Performance plans.

The top-tier Performance plan gives you access to much more than a drag-and-drop website editor. It comes with useful marketing features like:

• Abandoned cart emails that reengage potential customers
• Pop-up notifications that grab the attention of your website’s visitors
• Data-driven ecommerce insights

Try Weebly for free, or drive growth with a Performance plan that starts at $26 per month.

Wix

Wix comes with a free basic website builder similar to what you get from WordPress. A paid membership lets you tap into marketing features that improve outreach and data collection. In addition to more than 900 customizable templates, you can benefit from Wix’s:

• Unlimited hours of video hosting
• Customized performance reports
• Vouchers for Bing Ads and Google Ads
• Social media integration that allows on-platform sales

If you’re only familiar with Wix’s free website design services, check out its business and ecommerce plans to see how much more they offer.

Graphic Design and Photo Design SaaS Tools

A drag-and-drop website editor works best when you have custom assets that illustrate your brand identity. The following SaaS brand marketing tools give you greater creative control over your graphic design and photo design.

Adobe Creative Cloud

Adobe Creative Cloud has subscription-based tools that keep software affordable without limiting your branding potential. Popular Creative Cloud solutions include:

• Photoshop – Create and modify all of your graphics
• Illustrator – Make custom icons and designs by hand
• InDesign – Publish anything from interactive PDFs to digital magazines
• Adobe Express – Use templates to produce professional PDFs

With Creative Cloud, you choose the specific SaaS solutions you need to meet your marketing goals. You only pay for what you want for as long as you want to use it. However, you could potentially save money by subscribing to all Creative Cloud apps. Compare Adobe’s plans to choose the best option for your business.

Canva

Canva’s design SaaS has abundant features you can apply to photo design, graphic design, video production, and just about everything else. Top features from Canva include:

• A brand kit that uses your unique logo, fonts, and other creative assets
• Customizable templates for your website, posters, and mailers
• A social media scheduler that posts content when you want to engage your audience
• Animation that brings websites to life
• Premium video supported by all platforms

Canva lets you join for free, but you will get limited access to the tool’s features. Paid memberships with advanced features start at $119.99 per year.

Clip Studio Paint

Clip Studio Paint lets you put your digital pen to your favorite touchscreen. It goes much deeper than your typical paint app, though. You can use it to:

• Separate, merge, and blend layers.
• Create and redraw vector lines.
• Use filters to blur, sharpen, and apply other effects to your work.
• Make 3D drawings and backgrounds.
• Animate your work.

You can choose between monthly plans and a one-time purchase. Compare Clip Studio Paint licenses to decide which you prefer.

Mediamodifier

Mediamodifier lets you create custom designs or use a design template to get started. It’s one of the most useful brand marketing tools because it can create designs for social media posts, vector illustrations, websites, and print publications. The Mockup Generator helps you visualize your design from beginning to end.

Mediamodifier has several account options, including a free starter membership and a team membership that suits the needs of marketing agencies.

Nitro PDFpen

You can use PDFs to let potential clients download brochures, menus, and other creative assets. The file type is also helpful when you need clients to sign documents. Nitro PDFpen makes it simple to proofread your creations, store PDFs in the cloud, rearrange pages, and correct text.

The PDFpen app only works with Apple products. If you use an iPhone or Mac to make PDFs for your branding campaigns, explore available licenses to select a cost-effective option for your business.

Skylum Luminar Neo

Luminar NEO from Skylum uses artificial intelligence to guide your photo design and graphic design efforts. Popular extensions include for the tool include:

• Supersharp AI
• Focus Stacking
• Upscale AI
• Background Removal AI
• Noiseless AI

Now, you don’t need any experience in graphic design to create amazing images. Let Luminar do the heavy lifting for you. View your options on the Skylum Marketplace.

Turbologo

If you only need to make a branded logo for your business, Turbologo gives you a quick, easy way to explore creative options. Professional logo templates, live support, and a user-friendly editor let you create the perfect logo with minimal graphic design experience.

With Turbologo, you can make your design for free. You only pay when you want to download high-resolution versions of your work.

Elegant Themes

Elegant Themes gives you access to professional website themes for WordPress sites. Distinguish your brand from competitors with inspired designs from the artists working with Elegant Themes.

This tool also provides website plugins and templates for email and social media campaigns.

Platforms for Brand Marketing Success

Turn to ZeBrand if you need a complete platform for brand marketing success. ZeBrand gives you a simplified way to:

• Design creative assets.
• Manage your asset library.
• Establish your brand identity.
• Set brand guidelines that keep team members focused.
• Get guidance from a brand coach.
• Track campaign performance.

ZeBrand memberships start at $38 per month, but you might want a more robust option depending on the size of your team.

Final Thoughts

Digital marketing can help your business reach more people. It also gives more companies access to the tools they need to market themselves well. Find the right SaaS brand marketing tools and help your business thrive.