Best Email Marketing Tools for SaaS Companies

Email marketing was more popular than ever for SaaS companies like yours in 2023. More than three-quarters of marketers have seen a boost in email engagement over the previous 12 months, and 4 billion people check their emails daily. 

Manually sending emails to prospective customers on your contact lists can be challenging, especially when you have other tasks to complete in your SaaS business. Thankfully, the latest email marketing automation tools automate many processes associated with sending emails to prospects, helping you convert leads into genuine customers. 

Here are the four best email marketing tools for 2024.

1. Mailchimp

Mailchimp is one of the world’s most-used email marketing automation tools. It can help SaaS companies engage with target markets and create more creative and click-worthy email campaigns in 2024. 

Mailchimp features

Here are some of the Mailchimp features that will help you sell SaaS products:

• Manage mailing lists
• Create custom email templates
• Learn more about email subscribers and non-subscribers
• Track email campaigns
• Generate insights about email campaigns  

Why should you use Mailchimp?

One of the best Mailchimp features lets you manage email campaigns through your web browser rather than downloading software onto your computer. 

You can also use this email marketing tool to choose templates and themes for messages that resonate with contacts. Mailchimp offers themes for different events and occasions — Halloween, Thanksgiving, Black Friday, New Year, etc. — so you can engage prospective customers throughout the year and improve open and click-through rates. 

Mailchimp pricing

Mailchimp pricing depends on how many contacts you have in your SaaS company. Paid-for marketing packages start at $11 per month. However, you can use the platform’s free version with limited features. 

2. ConvertKit

Are you searching for email marketing tools that build connections with the people on your contact lists? Look no further than ConvertKit — an all-in-one marketing platform with advanced email marketing capabilities. 

ConvertKit features

Here are the ConvertKit features you need to know about:

• Branded email templates
• The ability to create sign-up forms and landing pages
• Add tags to subscriber actions
• Automated email funnels

Why choose ConvertKit?

ConvertKit has an incredible customer segmentation feature that lets you categorize prospects on your contact list based on age, location, tags, custom form fields, and other factors. That helps you create more targeted campaigns that move potential customers through your marketing funnels. 

Another valuable ConvertKit feature is the ability to produce real-time data insights about prospects in your email marketing workflows. Learn which emails are most popular with readers and which ones generate the most click-throughs to website landing pages. Use this information to influence your future email marketing for SaaS. 

ConvertKit pricing

ConvertKit has three plans. A free version of the platform lets you access basic features if you have 300 subscribers or fewer. Paid-for plans start at $9 per month. 

3. Constant Contact

Constant Contact makes this list of the best email marketing tools for many reasons. It not only helps SaaS companies like yours automate email marketing but provides tools for SMS and social media campaigns.

Constant Contact features 

Constant Contact offers the following features:

• Contact list-building tools
• Reports and dashboards
• Email management
• Integrations with sales marketing tools and customer relationship management (CRM) systems 
• Landing page creation
• Mobile optimization 

Why choose Constant Contact?

One of the best Constant Contact features is A/B testing, allowing you to compare the effectiveness of two or more emails before sending them to contacts on your list. You can also A/B test subject lines to discover which email headers are the most effective for driving open rates.

Constant Contact also has hundreds of email templates to choose from, and you can customize these further with the platform’s in-built drag-and-drop editor. 

Constant Contact pricing

Unlike Mailchimp and ConvertKit, Constant Contact doesn’t have a free version of its platform. However, paid-for plans start from $9.99 per month, depending on the number of contacts you have.

4. Get Response

The final platform on this list of email marketing tools is Get Response, which allows your SaaS company to automate email marketing tasks and grow your audience. 

Get Response features

Check out these features available to Get Response customers:

• Schedule emails about SaaS products and services ahead of time
• Email templates
• A/B testing
• Automatically share blog posts via email
• Send one-time email broadcasts

Why choose Get Response?

Get Response is one of the best email marketing tools because it allows you to add images and GIFs to emails to increase engagement and readability. You can choose from 2 million free Shutterstock images and thousands of GIFs from Giphy.

Another helpful feature lets you customize reports based on your email campaign goals. Charts and graphs make it easy to identify patterns and trends in email data for more effective marketing. You can share reports with team members and learn more about the customers your company is trying to target. 

Get Response pricing

Get Response pricing depends on the size of your SaaS company. There is a free version of the platform with basic features if you have 500 contacts or fewer. Email marketing paid-for plans for small businesses start from $13.24 per month. Medium- and large-sized businesses should contact Get Response for a custom quote. 

Final Word

The email marketing tools on this list will help you transform SaaS email campaigns in 2024 and move prospects through pipelines more efficiently. Choose a platform based on your business budget and requirements and prioritize email marketing for SaaS for more successful sales outcomes. 

Learn more about the email marketing tools featured on this list! Discover how Mailchimp, Constant Contact, ConvertKit, Campaign Monitor, and Get Response can help you achieve your SaaS marketing goals.