15 Top Brand Marketing Tools for SaaS Companies

Are you looking for brand marketing tools to help you design a logo, build your website, and get more done? Here are our top 15 picks of powerful, easy-to-use tools to help you build your SaaS company. 

1. Instapage

The ultimate choice for creating high-converting landing pages with minimal effort is Instapage. With its intuitive drag-and-drop editor and pre-built templates, you can effortlessly design landing pages that resonate with your audience.

Instapage also offers extensive A/B testing features and analytics to ensure you maximize your conversion rates. Turn clicks into customers and start optimizing your landing pages today with Instapage.

2. Landbot

Revolutionize the way you interact with your website visitors by turning them into engaging conversational experiences. This chatbot builder allows you to create dynamic and personalized chatbots that can capture leads, answer queries, and even drive sales effortlessly.

With Landbot, you can enhance user engagement and improve your conversion rates without needing any coding skills. Elevate your customer interaction game with Landbot.

3. Unbounce

Empowering marketers to build, publish, and test landing pages swiftly without relying on developers. Unbounce’s user-friendly drag-and-drop interface and a plethora of customizable templates make it easy to create aesthetically pleasing and high-performing landing pages.

Unbounce’s smart traffic and A/B testing features ensure you continuously optimize for the best results. Take control of your landing page experience and drive higher conversions with Unbounce.

4. Elegant Themes

If you’re looking for WordPress website themes and a visual builder to help you customize how they look, Elegant Themes is a stunning solution. Elegant Themes is available as a bundle where you’ll unlock the Divi Theme and the Divi page builder, or you can install it as a website plugin to use the Divi page builder with any theme.

Another aspect that makes Elegant Themes one of the best brand marketing tools is the optional website plugin suite. This suite can help you gather leads, build your social following, and even split-test different site designs. Having all these tools integrated into one platform is a major win and sure to help your SaaS company get on the fast track to growth. 

5. ZeBrand

One of the most essential brand marketing tools that are far too often overlooked is a solid set of brand guidelines. After all, how can you consistently grow your SaaS brand if your brand is constantly morphing? ZeBrand is the solution. 

Using ZeBrand, your business can take the guesswork out of writing, designing, and talking about your brand. Starting from scratch, ZeBrand will help your team develop a solid and attractive brand image and maintain consistency across all of your channels. 

6. Elementor

Elementor is a powerful, extensible drag-and-drop website builder for WordPress. Using Elementor, you can design a website from scratch in a matter of hours or customize existing templates to put one together in mere minutes.

The best part? Elementor is entirely free, with an optional premium license available for those who would like to utilize additional templates and elementors. 

7. Mediamodifier

Showing someone using your product is one of the best ways to market your solution, but what if you can’t afford a model, studio, and professional photographer? Luckily, with advanced mockup software, you don’t have to. Mediamodifier is one of the most powerful solutions of its kind, allowing you to put your brand’s name, logo, and screenshot on virtually any product in any setting. 

Mediamodifier’s brand marketing tools allow you to customize mugs, book covers, business cards, clothing, phones, laptop screens, and more. By using a collection of mockups, you can quickly produce images for your website and social media that showcase your brand’s image. 

8. Adobe Creative Cloud

Adobe Creative Cloud is a suite of brand marketing tools that can help you with photo design, graphic design, and more. Some of the most popular tools in the suite include Photoshop, Illustrator, and InDesign. However, the suite also includes Acrobat Pro, a must-have PDF viewer and editor for handling internal documents, brochures, quotes, and more.

9. Turbologo

Your brand’s logo is one of the most critical aspects of developing your company’s image. Still, it takes a great deal of design expertise to open up a blank slate in Photoshop and start creating one. Turbologo makes it easy with several templates and elements that you can customize with your favorite fonts and colors to quickly develop a memorable logo.

10. Weebly

Email marketing is a powerful way to grow your SaaS business. But finding the right service provider and then consistently creating eye-catching emails is challenging. Weebly helps simplify the process by providing a streamlined platform for creating stunning emails and sending them to your subscribers at just the right moment. 

Weebly is also known as a popular website builder, but its email marketing tools genuinely shine. With built-in analytics for reviewing your delivery rate, open rate, and click rates, Weebly is the perfect starting point, with pricing ranging from $0/month to $26/month. 

11. Wix

If you’re looking for an all-in-one website builder that can handle hosting and even domain registration for you, Wix is an excellent beginner-friendly option. While not quite as flexible as Elementor, Wix can get you up-and-running in a few minutes thanks to its library of over 900 website templates. 

The best part about Wix is that the website is hosted for you on an enterprise-grade foundation, which means you won’t have to fuss with site performance or speed. It’s a complete turnkey solution, which is why it’s easily one of the best brand marketing tools for SaaS companies. 

12. Canva

Canva is a groundbreaking, web-based design portal that will rapidly become one of your favorite brand marketing tools once you start using it. With a highly user-friendly interface and thousands of free templates and elements built right in, Canva allows anyone to quickly finish a graphic design project.

While a premium version is available for a few dollars a month, Canva’s generous free edition is all you’ll need for mockups, logos, and even photo design for your website and social media posts. 

13. PDFpen

Your SaaS company is bound to deal with dozens of PDFs daily, whether you’re trying to communicate new brand guidelines, send an invoice to your client, or develop a pricing sheet that you can share with potential customers. Whatever the case, a reliable tool like PDFPen will help remove the headache of creating your documents. 

PDFPen can help you convert PDFs to Word for easy editing, proofread OCR (scanned text) PDFs, and more. If you need to sign, share, or store a PDF, PDFPen will easily be your go-to choice.  

14. Clip Studio Paint

If you need a quick digital sketchpad, look no further than Clip Studio Paint. This beautifully simple tool is an excellent choice for photo and graphic design with an easy-to-use interface that frees your creative spirit. Try various brush types and textures to bring your designs to life. 

15. Skylum

Skylum will rapidly become your favorite tool for photo design and editing. It works on its own, or you can integrate it with Photoshop or Lightroom as a handy plugin, helping to streamline your next project. It effortlessly corrects skin imperfections, lighting, backgrounds, and more, making it a handy brand marketing tool with a small learning curve.